If your marketing your online business you need a Facebook fan page,
Facebook advertising is still really hot right now so you need to take advantage of it.
Here is exactly how to create a fan page –
7 Benefits To Creating A Facebook Fan Page
1. Keep Your Personal Life Private
In creating a Fan Page you are, essentially, keeping your personal page separate and not connected to it. For those who want to keep Facebook for friends and family, this is an important feature. It’s vital. You can control the privacy settings on your personal page and optimize publicity for your Fan Page. It can become incredibly annoying to your friends and family who are constantly seeing business updates from you. This option is a great way around it.
2. Search Engine Results
Facebook Fan Pages are indexed, which means that some of the public content is indexed as well. As a business, you want to show up on the search engines. Of course, you want to direct traffic to your website first, but having a social presence is very important.
3. Facebook Insights
Facebook Fan Pages have great analytics. You can tack the amount of views a post receives and monitor your weekly reach all within the Facebook Insights. To be a smart marketer means knowing how to maximize each post and learning which posts work best for your brand. This is the insight you need to deliver the right content to your fans
Facebook advertising is very targeted but can be expensive if not done right! Advertising to a Fan Page is more effective than an outside landing page because Facebook wants to keep the traffic within the network. You can promote your Fan Page through ads, but not your personal page.
5. Promoted Post
You can promote your posts now on your personal page, Your personal page is often less targeted than your Fan Page. In being able to promote certain posts you are able to garner more exposure for whatever it is you’re trying to push. You’ll also have analytic access to this promoted post. If you promote posts like I do, you’ll notice a definite leap in Likes.
6. Getting Facebook Likes
Getting likes is like building your own audience, When you post from your fan page every person who has previously liked your page will be displayed your post 🙂 The more likes the more exposure.
7. News-Feed Marketing
Newsfeed marketing is the basis of social media marketing. By having a regularly updated Fan Page, you’ll be seen and noticed on the newsfeeds of your fans. When they interact with your posts and brand, you’ll show up on their friends’ newsfeeds. This is your key to gaining new fans